MARRIAGE COUNSELLING SEO CASE STUDY

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ORGANIC TRAFFIC

How this online couples therapy grew their organic traffic with 874% by having Ascendily as their search engine optimization agency partner.

Marriage counselling seo case study results

The Results

874% Organic Traffic Increase
932% Impression Increase
#11.1 Average Position

We took them from 280 organic traffic per month to 3890+ organic traffic per month. Gaining them more sales and subscribers.

The Challenge

We had to compete against some authoritative sites which needed a creative strategy.
The site's content was thin and had keyword cannibalisation problems across important keywords.
There were missed opportunities for on page SEO on the core landing pages which urgently needed fixing.

The Solution

We fixed all the on page SEO problems and implemented an internal linking strategy.
We focused on fixing keyword cannibalisation issues and targeted long tail keywords.
We then focused on building site authority with backlinks stolen from competitors.

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The Background

Ascendily was hired by our partner, who runs one of the better and larger online couples therapy services, to improve the visibility and rankings of their services and website as a whole. With the core goal of increasing revenue and users.

The problems they offered solutions for are:

Couples therapy online
Marriage counseling
Infidelity
And many more

They offered an interesting solution by not having people get on a call which could put many people off since they would like to remain anonymous. Instead, they offered a complete set of more than 100 videos tackling couples’ problems.

They faced fierce competition since they needed to get on top of Google in Sweden, Norway, and the UK for competitor-driven keywords, which also led to many local businesses looking to win their spot on the SERPs.

The Keywords

Ascendily was tasked with focusing on getting our partner the most clicks to convert the user via emails and branding since we were running Facebook ads & Google ads to complement their SEO package.

We picked a variety of keywords we wanted to target since some of the main keywords simply were not within their budget to go for.

But, we made due and made sure to get some high-volume keywords with high intent to get ranked as high as we could within the time-frame and their budget.

With that in mind, here are some examples from the campaign:

Keywords & Search Volume

590

Online couples therapy

3600

Couples therapy

5000

Combined local primary keywords

3000

Combined long-tail keywords

The Campaign

We made sure our priority was to make sure this project would succeed in the long run. The primary keywords we targeted simply needed the client to gain more topical authority.

Step 1

SEO Audit & Opportunity Research

Step 2

Content Planning & Writing

Step 3

Growth Insights & Optimization

Step 4

Boosting With Backlinks

We gave them a blueprint to optimize their main pages since they didn’t want non-certified experts to write about the topic.

Once they had their audit and blueprint, we started writing highly optimized content for long-tail keywords that would excel their authority in the space they wanted to dominate. While also re-configuring their internal link strategy and hierarchy to prop up their main page authority.

While all the website optimizations were under-way, we set up a link-building campaign to push their site up further in the rankings.

Our team focused on getting our partner mentioned on great media and relevant websites that would further excel their brand authority in the market. And the results speak for themselves…

The Results

Our partner is now dominating the first page of Google on many primary and secondary keywords while also getting great combined results from our long-tail efforts.

The image speaks for itself and keep in mind that there are a ton of other rank 1-5 keywords that we decided to put out to focus more on the ones with high traffic value and percentage.

We have also blurred out the specific keywords since we protect the integrity of our partner and our services.

Results Before & After

Thanks to the combined efforts of on-page optimization, backlinks and great content their traffic more than tripled.

How Can We Help You?

I’m going to be honest with you. Youtube SEO is hard work. Due to the unique size & nature of audiences, a deep, technical understanding of SEO & creative approaches to link building are needed.

Start Your SEO Project With Us For Free!

Free 30 minute consultation
Free site growth audit
We do not try to sell you (weird right)

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Do You Want Us To
Increase Your Search Traffic?

I’m going to be honest with you. Youtube SEO is hard work. Due to the unique size & nature of audiences, a deep, technical understanding of SEO & creative approaches to link building are needed.

Yes! I Need Your Help To Increase My Traffic & Sales

Send Us An Inquiry Today

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MARRIAGE COUNSELLING SEO CASE STUDY

ORGANIC TRAFFIC

The Results

The Challenge

The Solution

The Background