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November 2023 Google Core Update

What is Ecommerce SEO? | Ecommerce SEO Guide 2024

ecommerce seo what is it

TABLE OF CONTENTS

Starting an ecommerce site is just the beginning of a thrilling journey. While scaling might seem daunting, it’s actually the most exciting part when you employ many strategies, one of which is utilizing e-commerce SEO.

Ecommerce SEO is the process of fine-tuning your website to harmoniously dance with the ever-changing Google algorithms, ensuring a delightful overall user experience. 

Imagine this: insane online visibility, floods of potential customers and sales, and profits pouring in daily. This isn’t a far-fetched dream anymore; it’s a practical goal you can achieve with tried-and-tested SEO strategies—without breaking the bank. 

Sounds exciting already, right?

In this article, we will explore the world of e-commerce SEO, discussing everything from basic to advanced and everything in between. 

So without any ado, let’s jump in! 

What Is Ecommerce SEO?

Ecommerce SEO means increasing the visibility of your e-commerce website on search engines by promoting the best search engine practices. Once your website ranks well, you will get traffic and sales without recurring costs. It’s like leaving your shop on autopilot. Isn’t that amazing? 

The only catch is that reaching that level requires hard work, time, dedication, and a small upfront budget. Plus, an excellent strategy that considers every small and big factor. 

To give you a better idea, here are some of the most common parts of your websites covered during ecommerce search engine optimization

The website technicals

“First impression is the last impression,” an old-age adage that often sounds cliché, holds a lot of truth when it comes to website design and interface. 

Your ecommerce store website layout plays a crucial role in keeping the audience engaged. It should be simple, user-friendly, and intuitive in order to convert. 

So take a moment, take a look at your website and evaluate: 

  • Are the product pages easily navigable? 
  • Is the content a potential customer sees relevant? 
  • How many clicks one has to make to switch between pages?
  • Are there good KWs in your URL?
  • How fast is your website? 
  • Is it mobile-responsive?

Does your website tick most of these boxes? If yes, you’re just on the right path! 

Your Keywords

Ranking on a search engine is a 50% game of keywords. Finding and using the right KWs is imperative for your growth on the search engine and maintaining strong SEO. 

From writing product pages to blogs and everything in between, the key is to target the right keywords at the right time in the right context.

And don’t worry, it’s not as complicated as it seems. In fact, it’s one of the most exciting parts of SEO and probably my favorite. 

In this article, I’ll lay out a comprehensive KW-hunting strategy that you can replicate to boost your website rank and traffic. 

Your Content Quality

You will implement content marketing as part of your strategy at some point in your campaign. The main focus will be blog posts, and their performance will depend entirely on their quality and search engine friendliness. 

Key factors that help Google evaluate the quality of your content include: 

  • The titles
  • Meta descriptions
  • Keyword usage throughout the content
  • Your URLs for the particular pages
  • Image alt text
  • The amount and quality of information conveyed
  • And more.

Off-Page Optimization

This mainly includes link-building strategies. Compared to the on-page, off-page optimization requires a tad bit more dedication.

It requires you to go beyond your website and focus more on link-building tasks like guest posting, claiming unlinked mentions, analyzing gap links, and reaching out to other websites. 

Why Is Ecommerce SEO More Important than Ever Before?

Proper SEO for an ecommerce site helps you increase your visibility on search engines like Google, enabling you to drive more sales. 

The higher you rank, the better the traffic and, as a result, the better the conversions. As mentioned earlier, it does the same work as a PPC campaign.

The only difference is that you won’t have to pay for every visitor landing on your website. All the traffic you get is 100% organic. 

If you need even more reasons, here are some: 

  • It enables you to reach a massive audience with minimal investment. 
  • Users trust organically ranked websites more than ads. 
  • You get to crush many competitors who might not be focusing on SEO. 
  • It significantly increases your lead influx and sales. 

Steps To Launching An Ecommerce SEO Campaign

Now, with the basics covered, let’s get into the most important details:

Doing Keyword Research the Right Way

Keyword research is the single most crucial aspect of SEO for e-commerce. Unlike conventional blogs where keyword variety reigns supreme, ecommerce SEO mainly relies on “selling” keywords to help your site reach its potential. 

How do you identify such keywords? Well, the answer lies in identifying the intent. In SEO, keyword intent means what users want to achieve after entering a search term in Google.

Think about it. If you write an informational article on a keyword that people essentially use with commercial intent, what are the chances it’ll rank? 

To explain it better, let’s have a sneak peek at different types of search intents:

  1. Informational: Users want to acquire information about something. Such keywords are often long-tail and begin with words like ‘how,’ ‘what,’ and ‘why.’ For example, “How to list a product on Amazon?” or “What is on-page SEO?” or “Why is my website loading slowly?
  2. Commercial: The user is ready to buy but wants to check product reviews to explore different options before making the final decision. For example, X VS Y or Toothbrush Review. These keywords are primarily used in affiliate sites. 
  3. Navigational: Users are simply looking for a particular page or website. For example, “Facebook login, “Twitter sign up,” etc. 
  4. Transactional: Users have already decided to buy something online. An excellent example of a transactional keyword is “buy cat grooming brush online.”

For an ecommerce website, we focus on a mix of informational and commercial keywords. By providing helpful information to the visitors, we build trust and credibility, encouraging them to make a purchase. 

Now, let’s take a look at all the methods you can use to find great keywords for your website: 

Keyword Research with the Help of SEO Tools

There are many free SEO tools for just keyword research. But for in-depth keyword research, I encourage you to invest in something like Ahrefs or SEMrush to get started. 

The aforementioned tools help you generate a massive list of keywords in two ways: 

  • Through original keyword ideas: You can enter any word related to your product or service in the search bar, and you’ll have a massive list of related keywords to select from. You can add any KWs that match your criteria to your list. 
  • Through competitor analysis: If you’re struggling with generating keyword ideas, no problem! You can take the link to your competitors’ sites and analyze their domains with Ahrefs or SEMrush. This will give you complete data about their website, including all the keywords from which they are getting organic traffic. 

Now, here, it’s pretty natural to ask yourself questions like “How do I choose the right keywords?” Well, other than search intent, some other metrics that’ll help you make your choice include:

  • Search volume: This means how many people search for a particular keyword. Choosing keywords with higher search volume brightens your chances of getting more organic traffic to your ecommerce website. 
  • Keyword difficulty:Shortly known as KD, it lets you know how difficult it is to rank for a particular keyword. As a beginner, going for keywords with the lowest KD score significantly increases your chances of ranking. 
  • Relevancy: Often overlooked, relevancy is crucial in your e-commerce. Always choose keywords that are relevant to your products and services. That way, you can better satisfy user intent and rank quickly. 

Keyword Research with Google Autocomplete Predictions

Google can be a goldmine for finding great keywords. Type any search term in Google and look at the suggested results. These suggestions are related to the keywords that people search for the most.

google autocomplete predictions

While many of these won’t be useful, you can still get some excellent ideas from there that might fit your website perfectly. The key is to keep looking until you find those. To dig even deeper, scroll to the bottom of search engine results and check the ‘related searches’ as well.

search terms

Clicking on any KWs listed in related searches will direct you to another page with more suggestions. You can keep digging until you find the most relevant keywords that can bring traffic to your site. 

However, remember to check the KD and Traffic of the KWs first before you use them. Most of these can be quite competitive.

Keyword Research With Amazon autocomplete predictions

Like Google, Amazon offers an autocomplete feature that provides you with Keyword ideas. What makes these keyword ideas better than those of Google is their very specific intent—to buy. They are highly beneficial in ranking your product pages and making conversions.

amazon autocomplete predictions

Another thing that’s great about Amazon is the built-in filters. These allow you to find KWs based on product price, size, brand, and number of items, among many other factors. 

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You can also pick KWs from different product pages on Amazon. By thoroughly analyzing how they use those keywords in their content structure, you can employ the same strategies to improve the content quality of your pages.  

Other Methods of Ecommerce Keyword Research

Apart from the main KW research methods mentioned above, you can try other strategies, such as checking out Subreddits, Facebook posts, Quora, etc. You can also find great keywords by checking which users repeatedly use them in their threads.  

Just ensure the intent behind every target KW aligns perfectly with what you want to achieve. It is the most critical thing you would rather not get wrong. Your success depends on it. Everything else comes second. 

SEO Best Practice for Optimizing Product Pages

At this point, I assume you have found some excellent keywords. It’s time to properly utilize them for on-page optimization. That said, the following are the main things that should be the center of your focus: 

Product Page Title Tag

The title tag is basically an HTML code used to specify the title of your webpage on the search engine pages. It’s the first thing Google looks at. Therefore, writing an SEO-friendly title tag can significantly increase your chances of appearing in relevant search results.

An SEO-friendly title tag:

  • Always contains fewer than 60 characters in total. 
  • Gives a clear idea about the page’s content
  • Contains the target keyword in the beginning
  • Capture the user’s attention instantly
  • Compels the user to click on it by mentioning something interesting, like a special offer or deal. 

Similarly, the following are some mistakes that you should avoid while writing a title tag: 

  • Repeating one KW in multiple titles 
  • Unnaturally fitting KWs, a.k.a. keyword stuffing
  • Titles that are longer than 60 words
  • Using generic, non-descriptive, non-specific text 
title tag

Here’s a great example of a good SEO-oriented title tag that ticks every box. It is very specific, having less than 60 characters, with the target KW at the beginning. Moreover, it mentions an offer that instantly catches the user’s attention and compels him to click. 

Proper Meta Description

The meta description indirectly helps you rank by increasing your CTR. Most users look at what’s written below the title tag before clicking on it. Generally, the most relevant ones to their intent get the most clicks.

metadata

Many SEO experts suggest putting the primary KW in the meta description. When meta descriptions with a KW get clicks, Google starts noticing them, which indirectly increases your chances of ranking. 

To make the most out of your meta description: 

  • Keep it as short as possible. 105 characters should be your maximum limit. 
  • Keep all the meta descriptions unique. Google loves uniqueness. 
  • Include the “hook” in your meta description. For example, is there a discount you’re offering? Is there a special offer you think would get the buyer’s attention? Think…
  • Use the target keyword right in the beginning or the middle. It helps capture the user’s attention as Google automatically shows it in bold letters. 

SEO-friendly page URLs

Many marketers and SEO professionals overlook the URLs when optimizing a website, but you shouldn’t. In fact, you can significantly improve your SEO efforts by designing each page URL with the main keyword in mind.

Here’s how: 

  • It improves user experience by giving search engines and humans an indication of what the destination page is about. 
  • It helps the search engine to identify whether the particular page is related to a search query by analyzing the target keyword in the URL. 
URL

To make sure your website URLs contribute to the success of your SEO strategy, you should: 

  • Keep the URLs as simple, compelling, and accurate as possible: So the search engine can read them easily. 
  • Make the URLs definitive and concise: Google crawlers and users should know what to expect when they land on the page. 
  • Make them as easy to read as possible: Avoid using any spaces and underscores, etc. 
  • Not use any uppercase letters: As this can cause issues with duplicate pages.

SEO Oriented Product Descriptions

Writing a perfect text body is a pretty nuanced work, unlike the URL and title. In the body, you must describe the product perfectly, with all the keywords sprinkled evenly throughout the content. The better you utilize your keywords, the easier it is for crawlers to analyze your content. 

Here’s a good ol’ template you can follow to write an SEO-friendly text body: 

  • Product name: Write the full name of the product. If possible, insert a KW or two. However, avoid forcing it if it doesn’t fit. 
  • Short product description: Write a super specific, maximum 100-word description highlighting all the key features that make the product stand out. If possible, add some related keywords. 
  • Longer description: Explain every feature in detail and explain how the product will benefit the customer. Sprinkle as many KWs as you can naturally throughout the content. Discuss all the key selling points to make the body more compelling. 

The Image ALT Text

A good image alt text that perfectly describes your image has always been an important part of on-page SEO. This has partially been due to Google’s inability to read images in the past. This means the alt text was the only thing that told Google what a specific image was about. 

However, with recent developments and the rise of AI, Google can now read and translate images by itself. So, does this mean that image ALT text has lost its importance?

Well, not really!

While the main purpose of ALT text, which is the main descriptive text for crawlers, has been somehow minimized, it remains an important part of on-page optimization that you cannot ignore. 

Google now reads both, your images AND their ALT text to decide where an image will appear on the search engine. 

By inserting your main keywords in your image ALT text, you can increase your relevancy and rank better for a specific query, ultimately resulting in more traffic. 

So, next time you optimize your pages, don’t forget to pay attention to the image ALT text. 

SEO Best Practice for Optimizing Product Category Pages

A category page is simply a webpage that showcases a group of similar products and provides links to all their individual pages.

To understand this more simply, consider your ecommerce website to be a physical shop with hundreds of different products organized in different departments. 

If the customers want to buy socks, they’ll go to the footwear department. Similarly, if the customers want to buy a fashion accessory, they’ll look for it in the fashion accessories department. 

Product categories are just about the same. They are like these departments holding different products, helping users and the search engines navigate your ecommerce website easily.

Optimizing a product category page includes many things. Here, we will briefly shed light on the most important ones, leaving the details for another detailed article on the topic. 

So here’s what makes a properly optimized product category page: 

Logical organization of product categories

Well, we have already discussed that the main purpose of creating category pages is to aid the users navigate your website and find their desired products.

Therefore, the more logical your product categorization, the easier it is for users to find the product, and hence, more conversions and less bounce rate. 

To make sure your product categories are logically organized: 

  • First, analyze your whole catalog and group all the products based on their commonalities. 
  • Once you have grouped the products, study them more carefully and see if they can be placed into more sub-groups based on very specific features.
  • For example, if your catalog features a dining table, you can group it into the “furniture” category page. However, placing it in a more specific sub-category like “living room furniture” will make it significantly easier to find. 

Enhancement of on-page elements

Enhancing on-page elements mainly deals with improving elements that are visible on your category page. These are things that both humans and search engines can read, and play a decisive role in your overall SEO. 

You can enhance your on-page elements by: 

  • Adding helpful content: Adding keyword-focused content to your category pages can significantly improve your chances of getting ranked. Just make sure the content on each category page is helpful to the users and is focused on answering any questions they might have. This not only helps the users find the right product, but also encourages them to make a purchase. 
  • Writing and utilizing your copy the right way: Writing an excellent copy for your website is one thing, utilizing it effectively is another. Not only should your copy be compelling, but concise enough to not overcrowd the page. The standard principle is to add a short copy at the top of the page, right beneath the H1 heading.
  • Including FAQs in each Product category page: When users visit your page, they are worried about all sorts of things. For example, what materials do you use? What is the manufacturing process? How do you assure quality? And more! By adding a Q&A section to your category page, you can clear such doubts by answering all the general and specific questions one might have, further increasing your conversion rate. 

 And more! 

Other than the aforementioned specifics, the rest of the optimization strategies for category pages are more or less the same as a simple product page.

For example, making SEO-friendly URLs, title tags, meta descriptions, image ALT texts, technical optimization, link-building strategies, etc. 

We have gone through each of these things in a detailed manner in this article already. 

Keep reading to find out!

Ecommerce Technical SEO

Now that we have sorted out the keyword research and on-page SEO strategies, let’s move to the technical side. It includes the following things: 

Site architecture

Once you get some traffic on your website, the job of the keywords is complete. Now, it’s all about engagement, sales, and retention, which all narrows down to how well your website architecture is. In technical SEO, it’s one of the most important considerations.

A well-designed site structure: 

  • Makes it easy for users to navigate your website.
  • Aids Google in crawling all of your website pages. 
  • Puts the most relevant content in front of potential buyers.
  • Saves the visitor’s time by reducing the number of clicks they have to make. 

How do you ensure your website has all of these? Well, by following a few basic guidelines: 

  • Make the website design simple to promote a good user experience. 
  • Ensure none of the web pages takes more than three clicks to access. 
  • Create relevant page URLs and subdirectories through proper keyword research. 

This part will test your creativity and innovative mind. But fret not—there are probably hundreds of websites following a tried-and-tested design formula you can use as inspiration. 

For example, let’s take Hebe.

Hebe page architecture

As you can see, their website has an immaculate and crisp design with an elegant drop-down categories’ menu. It allows the user to access the individual products page with just three clicks, helping them find what they’re looking for easily.

Furthermore, since all the product and category pages are arranged logically, it makes it easy for the crawlers to index your site thoroughly, which, in return, aids in rankings. 

Oh, and remember to insert keywords where you can when naming/defining your categories. It will contribute massively to your on-page optimization and help bring traffic to your website.

Page speed

Have you bounced off a website with a long loading time, thinking there might be something wrong with it? You’re not the only one.

According to the latest data, the chances of bounce increase by 32% when a page’s load time goes from one to three seconds. 

The bounce rate skyrockets to almost 40% when the load time exceeds three seconds. Similarly, about 82% of users say that site loading speed impacts their purchase decisions, which honestly shouldn’t be a surprise. 

Compared to those above, an e-commerce site with a loading time of two seconds experiences a bounce rate of only 9%. Not to mention, the average loading speed of the top 10 ranked pages remains under the 1.6-second mark, which should be your target. 

Now, the question is, what measures can you take to ensure your website speed remains optimum? Well, here are a few: 

Choosing a good web hosting solution: 

One of the biggest mistakes an e-commerce business can make is choosing cheap web hosting to reduce budget costs. As you can imagine, this translates into poor overall performance. 

Choosing a performance-focused web hosting can help massively in this regard. It will provide a solid foundation for your website, ensuring it loads faster.

Compressing and optimizing images: 

Websites with more images often load slower than usual due to the sheer amount of data that needs loading. 

Use image formats like WEBP instead of JPG to ensure your website loads faster as it “weighs” significantly less and won’t wear down your website.

Alternatively, you can use some great online tools to compress your image size by 30-80%. One of my favorites is SiteGround Speed Optimizer plugin. 

Caching your website data: 

Website caching means copying and storing website files for future use.

This optimizes the website for maximum speed by reducing the load on the server, as it won’t have to load new data for the visitors each time they land on your website.

If you haven’t tried this yet, please do! It’s a game-changer. 

Minifying your code: 

Just like compressing your images and files, minifying your code can also significantly boost your site speed. 

So remove any characters, spaces, comments, or anything you think is unnecessary, and watch the magic. 

You can also use a free plugin like Autooptimise to do the job for you. No need to spend hours on something that can be done in seconds. ;)

Eliminating unnecessary plugins: 

Too many cooks spoil the broth, and many plugins bloat a website. The outcome? Your website gets slower than a lame tortoise. 

Try disabling or removing unnecessary plugins, and then check your website’s speed. It will load significantly faster. 

Outdated plugins are a security threat anyway. Why hold on to them? 

Internal linking

Internal linking means placing links in your content that can guide the users from one page of your website to another.

By wisely sprinkling internal links throughout your content, you create a value-driven ecosystem within your website that the visitor moves back and forth into. 

It increases your site engagement and helps build credibility, which directly helps in conversion. You get to boost your SEO and make a sale. Could it get any better? 

Mobile-friendliness

Almost 60% of online web traffic is generated from mobile devices. In other words, making your website mobile-friendly and responsive is one of the decisive factors in the success of modern-day SEO strategies.

How can you make your website mobile-friendly? That’s a whole different article for another day. For now, let’s have a sneak peek at some common things that contribute to mobile-friendliness: 

  • Choosing a mobile responsive theme. 
  • Keeping the website copies short. 
  • Making images and files as light as possible. 
  • Spacing out the links correctly. 
  • Using readable font.
  • Using as few pop-ups as possible. 
  • Speed optimization
  • Proper button sizes

If you have checked most of these boxes, congratulations; your website is already optimized for mobile devices. However, if you still want to go a level further, you can use Google Chrome’s built-in free DevTools to conduct basic testing:

Checking mobile-friendliness with Chrome DevTools: 

1. Open the web page you want to test. 

2. Right-click anywhere on the page. 

3. Click Inspect. 

website architecture

4. The DevTools panel will pop up on the right side of the page. 

mobile friendliness5. From the panel’s toolbar, you can click on the two arrows situated beside “Network.” 

mobile responsiveness

6. Then, select the lighthouse option. 

7. Afterward, select the“SEO”” category and then click on“”Analyze page load””

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7. You’ll have a detailed report laid out on the screen. 

8. In this report, you’ll have an option called “Passed Audits” or Expand it. 

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Here, you can see whether your website has passed mobile-related audits like viewport meta tags, legible font sizes, and tap targets.

Sitemap Submission to Google

Submitting your sitemap to Google is an essential part of the overall SEO checklist. It’s a file that contains a list of all pages on your website. The site map helps Google’s crawlers find and index these pages easily, aiding in SEO rankings.  

There are many ecommerce platforms online, like Shopify, that automatically generate your sitemap. You can pick it up from there and submit it to Google via Google’s search console. Once done, sit tight and wait until Google provides you with the page indexing report. 

Technical SEO Issues Cleanup

Now that we have all the major chunks figured out, it’s time to examine the nooks and crannies to see if anything needs cleaning.

First, you would like to jump into the Google Search Console and check the page report. There, you will find whether your pages are indexed.

If not, you would like to look at the “Why pages aren’t indexed” section. There, you will see all the reasons listed for each page that is not indexed. You must resolve those issues immediately, since unindexed pages don’t rank on Google. 

Once you have the indexing and everything sorted out, the next step would be to dig deeper and conduct a detailed site audit. You can use Surfer SEO, Ahrefs, SEMrush, or any tool you use for your SEO tasks. 

A site audit will help you locate minor and major issues like: 

  • Broken links: These are web pages that cannot be accessed or found by the user for any reason. They are generally bad for usability and can negatively affect your SEO performance by signaling the website as a ‘low quality’ to the search engine. 
  • Broken images: This means a disappearing or missing image. It can immensely hurt your website’s overall UX and SEO. 
  • 4xxx codes: These are generally a result of broken links and contribute to crawling issues. 
  • Duplicate content: When the same content appears on more than one page on the same website. This, too, hurts SEO. 
  • Other issues: These include core web vital issues, large files, and other factors that can negatively impact your site’s performance. 

Once the audit is ready, you can either resolve these issues by yourself or hire an expert SEO to do that for you. 

Ecommerce Off-Page SEO

Once you have the content game and website technicals figured out, you are done with the on-page side of SEO. Now, it’s time to concentrate on off-page, or more specifically, link building.

Just so you know, It will be the most time-consuming, but rewarding part of your overall SEO campaign. If done right, it almost ensures your rankings soar through the roof. 

That being clear, the following are some practical link-building strategies you can follow to aid your link-building campaign: 

Guest Posting

Guest posting means publishing blogs and articles on other people’s websites. 

With guest posting, you will foster new relationships with authority sites and experts in your niche and use their readership to increase your site traffic as well. 

Guest posting on top-quality sites means getting top-quality backlinks. And getting top-quality links means a quick ranking. 

Link Building with Resource Pages

A resource page can be a blog or a static page related to your niche or industry. To find resource pages that might benefit you, simply type “inurl:resources + ” (where X can be a topic, service, or whole industry). 

However, it’s essential to remember that getting backlinks from static pages will not give you any authority. Why? Because apart from you, hundreds of other websites do the same thing. Nevertheless, they’ll surely contribute to your page SEO.

Claiming Unlinked Mentions

Unlinked mentions are those when a website mentions your service or product without giving backlinks to your website. Chances are that the pages mentioning your product really like it. This means they might also be good prospects for link-building and will respond well to your outreach emails. 

Now, the question is, how do you find unlinked mentions? The good news is that several SEO tools provide you with this feature. Ahrefs or SEMrush can be great choices for this task. 

Backlink Gap Analysis

Backlink gap analysis means finding websites linking to your direct competitors. For example, if a website has published a relevant article in your industry and is already giving links to your competitors, then there’s a good chance it will also provide you with links. 

How do you find such websites? 

Well, you can start by analyzing your competitors’ domain and backlink profiles thoroughly. Once you find out which website they are getting the backlinks from, try to go a little deeper and check the specific articles providing the links. 

Next, find out why the specific website provides links to your competitors. Is your competitor’s website is more relevant? Or is their content much better than anyone else’s? 

In any case, write up a compelling piece that’s more relevant and better than your competitor’s. Or, pitch with an existing piece of content you are sure about in terms of quality. There’s a good chance you’ll get a link. 

Measuring Ecommerce SEO Performance

So, you are done with your on-page SEO and have figured out all the technicals. Your link-building is great. Now, what’s next? 

Well, it’s time to start measuring your SEO performance. So, take any of your favorite SEO tools and keep an eye on the following metrics: 

Organic Traffic

Organic traffic is all the clicks you get from SERPs without paying. If your organic traffic is growing, your e-commerce SEO strategies are working.

Google Search Console allows you to check your organic search traffic. It shows data such as the number of total clicks, impressions, average CTR, and website position. 

It also allows you to apply filters only to see what’s important. 

Keyword Positions

Keyword position means whether your webpage is ranked for a specific keyword. The higher your website is ranked, the more traffic it naturally gets due to its visibility.

Almost every SEO tool provides this feature with good accuracy. For example, with tools like Ahrefs, you can track your ranking for hundreds of keywords in real-time. 

With this data, you can always check which KWs are performing well and which aren’t. This way, you can adjust your strategies accordingly and focus more on keywords that aren’t performing well. 

Organic Conversions 

Well, whether your SEO efforts have been worth it is determined by your organic conversions. After all, that’s what matters in the end. 

Google Analytics is a simple tool for checking the organic conversions of your e-commerce store.

Just create an account and set up conversions inside the tool. The tool will show you the number of conversions you make in a given period. 

Easy-peasy.

Best Ecommerce SEO Tools for Beginners

Tens of tools are currently available for e-commerce marketing. The good news is that you’ll need only three of them to adequately fulfil all your SEO needs. 

Here are they: 

Ahrefs

Ahrefs

Ahrefs is a complete SEO toolkit for getting started with your campaign. With Ahrefs, you can: 

  • Research keywords: Ahrefs provides a KW explorer tool that enables you to research hundreds of thousands of relevant KWs to boost your ecommerce marketing. 
  • Do technical SEO: Ahrefs site audit feature checks your ecommerce site for over 160 technical SEO issues. Those include, but are not limited to, site performance, content quality, HTML tags, incoming and outgoing links, and resources. 
  • Optimize on-page SEO: Ahrefs provides everything you need for effective on-page SEO. Whether finding the right keywords, generating ideas, formatting your content, or studying your competitors, you get everything you’ll need. 
  • Link-building: Ahrefs helps you find gaps and good link opportunities by studying your competitor’s backlink profile. 

These are just some ways in which Ahrefs helps you build a solid SEO-oriented website. Once you start using the tool, there’s much more you can explore. 

Google Search Console

Google search console

Google Search Console allows you to monitor website data like: 

  • Organic traffic your website is driving, and from where
  • Average CTR
  • What pages are indexed, and which ones aren’t
  • The errors that hinder page indexing by crawlers
  • Mobile optimization of your website
  • And more

The best thing? Google Search Console is absolutely free! 

Google Analytics

Google analytics

Google Analytics is one of the many SEO essentials that provides valuable data to measure your SEO success. It gives you detailed data about: 

  • Where your traffic is coming from, e.g., through organic search, emails, social media, or other websites. This way, you get to know which strategy is working the most for you and what to focus on
  • How long are users staying on your website, and which pages do they interact with the most? Plus, how many users are bouncing, etc. 
  • Approximate geolocation of all the users
  • Actions visitors take on your online store. 
  • Average conversion rate

That way, you know which aspects of your site you need to improve and improve your conversion rate and overall engagement. 

Ready to launch your ecommerce SEO campaign? 

Well, that’s all you need to know about ecommerce search engine optimization and all the best practices to get started with.

By using all the tips and tricks given in the article, you are now ready to plan or, hopefully, at least understand where to get started with your campaign. 

So, get the tools, plan, and execute. This will be one of the best online business decisions of your life. If you ever need help with ecommerce seo you can always contact us at Ascendily for your campaigns.

See you with another helpful article. Until next time! 

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Kevin Jeppesen

I help eCom, Crypto & Online businesses to grow rapidly over time using Search Engine Optimization (SEO) and Paid Ads.

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